SecondDerivative PRESENTATION #PLA2019

A Novel Approach to Vendor Software Demonstrations – Rescue Yourselves From Traditional “Day-in-the-Life”, “Overview”, and “Harbor Tour” Demos


Have you ever wondered, “Where is this going...?” when watching a vendor present a demo?

Have you ever felt they were out of alignment with your situation?

Do many demos seem complicated and confusing?

Are many demos just a waste of time for you?

We’ll discuss how you can guide your vendor(s) to get to the point – and present demos that are focused, crisp and meet your objectives as a potential customer.

We’ll describe a process to help ensure you only purchase what you need and have clarity regarding your timeline and the value you expect to see returned.



PCohan Paperless Lab Academy

Name: Peter E. Cohan

Title: Principal and Founder



Peter Cohan is the founder and principal of The Second Derivative the Great Demo! methodology focused on helping software organizations improve their sales and marketing results – primarily through improving organizations’ demonstrations.

He has experience as an individual contributor, manager, and senior management in marketing, sales, business development, and as a member of the C-suite.

He has also been and continues to be, a customer.

Great demo training paperless lab academy

Have you ever seen a bad software demonstration? The Second Derivative helps sales, presales and marketing teams make their demos crisp, compelling, and surprisingly effective.  We offer Workshops, Seminars, coaching tools and consulting with a focus on organizations developing and selling business-to-business software. Put the “Wow!” in your demos…!