SecondDerivative PRESENTATION #PLA2019
A Novel Approach to Vendor Software Demonstrations – Rescue Yourselves From Traditional “Day-in-the-Life”, “Overview”, and “Harbor Tour” Demos
Abstract
Have you ever wondered, “Where is this going...?” when watching a vendor present a demo?
Have you ever felt they were out of alignment with your situation?
Do many demos seem complicated and confusing?
Are many demos just a waste of time for you?
We’ll discuss how you can guide your vendor(s) to get to the point – and present demos that are focused, crisp and meet your objectives as a potential customer.
We’ll describe a process to help ensure you only purchase what you need and have clarity regarding your timeline and the value you expect to see returned.
Presenter
![PCohan Paperless Lab Academy](https://www.paperlesslabacademy.com/wp-content/uploads/2018/12/PCohan_rounded.png)
Peter Cohan is the founder and principal of The Second Derivative the Great Demo! methodology focused on helping software organizations improve their sales and marketing results – primarily through improving organizations’ demonstrations.
He has experience as an individual contributor, manager, and senior management in marketing, sales, business development, and as a member of the C-suite.
He has also been and continues to be, a customer.
Have you ever seen a bad software demonstration? The Second Derivative helps sales, presales and marketing teams make their demos crisp, compelling, and surprisingly effective. We offer Workshops, Seminars, coaching tools and consulting with a focus on organizations developing and selling business-to-business software. Put the “Wow!” in your demos…!