A Novel Approach to Vendor Software Demonstrations – Rescue Yourselves From Traditional “Day-in-the-Life”, “Overview”, and “Harbor Tour” Demos
Have you ever wondered, “Where is this going...?” when watching a vendor present a demo?
Have you ever felt they were out of alignment with your situation?
Do many demos seem complicated and confusing?
Are many demos just a waste of time for you?
We’ll discuss how you can guide your vendor(s) to get to the point – and present demos that are focused, crisp and meet your objectives as a potential customer.
We’ll describe a process to help ensure you only purchase what you need and have clarity regarding your timeline and the value you expect to see returned.
Peter Cohan is the founder and principal of The Second Derivative the Great Demo! methodology focused on helping software organizations improve their sales and marketing results – primarily through improving organizations’ demonstrations.
He has experience as an individual contributor, manager, and senior management in marketing, sales, business development, and as a member of the C-suite.
He has also been and continues to be, a customer.
Have you ever seen a bad software demonstration? The Second Derivative helps sales, presales and marketing teams make their demos crisp, compelling, and surprisingly effective. We offer Workshops, Seminars, coaching tools and consulting with a focus on organizations developing and selling business-to-business software. Put the “Wow!” in your demos…!